Laura Pennington Briggs | Building a Lifestyle Business Podcast

Laura Pennington Briggs is a former teacher turned entrepreneur. Through her Better Biz Academy coaching service and podcast, she helps freelancers turn their talents into profitable businesses. Laura is also the author of Start Your Own Freelance Writing Business: The Complete Guide to Starting and Scaling from Scratch and presented the talk “The Future is Freelancing” at TEDx.

In this episode, Laura explains why she left teaching to take up freelance writing, discusses how you can pick the best clients for you, and argues that it actually isn’t a bad idea to fluff up your resume a little when starting out.


(2:00) – What Laura’s teaching career was like and what ultimately pushed her away from teaching.

(4:27) – Why Laura out her PhD on hold and how she stumbled into freelance writing.

(7:44) – Did she get any pushback for shifting gears in her career, and how did she deal with it?

(9:37) – Why it was so difficult for Laura to leave Baltimore and her students.

(12:18) – How Laura went about launching her freelance career and arranging her own TEDx talks.

(14:18) – Laura’s tips for choosing the right freelance clients and projects for you.

(16:34) – The best place to find freelance gigs as a newcomer to the trade.

(17:17) – What Laura’s business is like on a day-to-day basis and how she sees it evolving in the near future.

(19:30) – What was Laura’s biggest challenge starting her business, and a few tips you can use to avoid those hurdles.

(21:47) – Why you shouldn’t be afraid to pad your resume a little when attracting your first few clients.

(23:37) – Laura discusses a few other skills and trades translate easy to the freelance economy.

(25:40) – The two biggest high points in Laura’s freelance career so far.

(27:22) – Laura plays Rapid Fire and reveals why she admires professional women most of all.

(29:17) – What Laura would do differently if she could start her freelancing business over from scratch.


“Don’t spend three months thinking about your pricing. Give yourself a weekend to figure it out.”

“Most clients care about the fact that you are who you say you are and that you do have the skills necessary.”

“You can teach yourself a lot of really cool things and make it something that does become part of your expertise.”

“My freelance business has pulled so much of my attention and in the best possible way.”

“I still get to part of me that really enjoys education and helping other people, but I don’t have to do it in the structure of the public schools.”

“I don’t need to reinvent the wheel here. Let me go find someone who’s successful and see if they’ll teach me how to do it.”

“Listen to your employees when they’re speaking up about somebody toxic in the workplace.”


Guest Resources:

Better Biz Academy –

“The Future is Freelancing” TEDx Talk –


Website –

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